WHO
Hi!
I’m Eric, a multidisciplinary designer and digital artist based in London.
My origins are in the technical side of Design: Engineering in automotive and mobile equipments industries. However, over time my artistic passion took over and led me to evolve towards the creative: marketing, product visualization and 3D rendering.
Then I took the leap of faith!
And once in the 3D art world, I landed in the health and science sector, which I fell in love with, and where, alongside freelancing and collaborative projects in product visualization and music industries, I have developed my skills in motion graphics, 3D animation and in the recent years, generative AI, and OMG what a time to be alive! Despite also scary sometimes, isn´t it?
If you want to get in touch or see how my journey develops, you can find me on:
What my experience can do for you
After 4 years as Industrial Design Engineer, 1 as Graphic Designer and the last 6 as 3D Generalist alongside freelance an collaborative projects,
I’ve become a digital artist with 11 years experience across product visualisation, scientific communication and music industries,
developing a practical, problem-solving approach combining design thinking, high-end CGI, and the latest AI techniques,
to transform complex concepts into clear and striking visuals that drive real results for your brand.
I´ll work closely with you to understand your vision, streamline the process, and reach a successful end.
Want to know a bit more?
My work spans three interconnected roles, here’s how I approach each of them and what they mean for your project.
Designer
As wide as it could feel, a Designer is essentially a problem-solver for a client’s needs, shaping the look, feel, and functionality of a solution by blending creativity with technical skill.
Digital Artist
Digital Artists use their experience to create photorealistic or stylized visuals using 2D or 3D softwares: CGI (Computer Generated Images) to evoque emotions and tell stories.
Art Director
An AD shapes the visual framework of a project, guiding its creative vision and ensuring every element stays cohesive with the concept, brand, and message from start to finish.
AI, an interdimensional helper
(TLDR: A rambling about AI)
While generative AI could technically fit within the Digital Artist role, I’m still debating myself if “AI” can go next to “art”, maybe to “design”? Can those images be called art? Or since there’s a prompt (same as a client request), it should be design?
I assume it might depend on how deep we go on the usage of it? In the same way not everything that is drawn with a pen is art, if we just write a prompt and publish an outcome, there’s no much special about it, but if we make it part of a wider process, used with purpose towards a concept of our intention, it might start becoming something to master? therefore artistry might start to emerge?…
Anyways, one thing I’m sure is that AI, in general, not only generative, is the ultimate interdimensional connector tool, helping to relate concepts that already exist in ways we maybe didn’t see before. And that’s exactly what design is, relating existing information to find new solutions.
So I’d say AI is definitely related to design and it’s the ultimate power-up for human creativity. However, we can already realise that still depends on the mind behind its use, how powerful or disruptive it can be. Therefore, that means it is still a tool, as for now, AI doesn’t do anything by itself and human intention still on the core of it… for now.
In addition, because AI has simplified the process and changed the way we understand creation, a new standard has been set.
So that means new skills and masteries are gonna be needed around these new tools to outstand and keep relevant, human creativity and direction is gonna be needed again. Exactly as before, just with a different game board.
Therefore, at the end, for me, AI simply seems to be a wide new skillset to integrate that can play a transversal role across everything I do, enhancing creativity and streamlining workflows in many different ways, but still need care, intention and dedication.