Designer, Digital Artist & Art Director
Hi! I’m a multidisciplinary designer with a background in industrial, graphic, and motion design.
After 5 years as an Industrial Design Engineer, 3 as Graphic Designer and 6 as a 3D Generalist, specialising in product and scientific industries, I’ve developed a practical, problem-solving approach that turns complex ideas into clear, striking visuals.
I work closely with clients to understand their vision early, streamline the process, and reduces revision rounds. Projects run smoothly, stay on schedule, and meet the brief, without stretching the budget.
Combining design thinking, high-end CGI, and the latest AI-driven techniques, I create visuals that not only look good but also work hard for your brand, capturing attention and communicating ideas with impact.
If you have a project in mind you want to enhance, let’s get in touch. Also open for collaboration.
For updates and behind-the-scenes work, follow me on social media.
Or send an email to: eric@ericpoderoso.com
Wanna know a bit more?
My work spans three interconnected roles, here’s how I approach each of them and what they mean for your project.
Designer
As wide as it could feel, a Designer is essentially a problem-solver for a client’s needs, shaping the look, feel, and functionality of a solution by blending creativity with technical skill.
Digital Artist
Digital Artists use their experience to create photorealistic or stylized visuals using 2D or 3D softwares: CGI (Computer Generated Images) to send a message, evoque emotions and tell stories.
Art Director
An AD shapes the visual framework of a project, guiding its creative vision and ensuring every element stays cohesive with the concept, brand, and message from start to finish.
A personal ending note on AI
Thinking on where to fit my AI skillset, I found that generative AI could technically fall under the Digital Artist role, but I’d take the word “Artist” out of it. Why would “AI artist” even make sense? To me, Art requires humanity, emotion, and the freedom to create without a brief, request or prompt. Therefore AI art is a contradiction, a missconception, a marketing word to make it sound cooler. I think where AI truly shines is as a visual problem-solving tool for design purposes, what is at the end, client service: In that field of solutions seeking and concepts interconnection, is where it becomes powerful, versatile, and here to stay.
But to be honest, beyond generative tools, AI in all its forms plays a transversal role across everything I do, enhancing creativity and streamlining workflows in many different ways.”visual