Hi! 🙂
I’m Eric, a multidisciplinary designer based in London.
After 5 years as Industrial Design Engineer, overlapping 2 as Graphic Designer and being the last 6 years fully dedicated to artistic 3D and Digital art alongside freelance an collaborative projects, I’ve become a digital creative with 11 years experience across commercial products, scientific and music industries. developing a practical, problem-solving approach that turns complex ideas into clear, striking visuals.
I work closely with clients to understand their vision, streamline the process, and reaching a successful end. Running projects smoothly, on schedule, and meeting the brief without stretching the budget.
Combining design thinking, high-end CGI, and the latest AI techniques, I create visuals that not only look good but also work hard for your brand, capturing attention and communicating ideas with impact.
If you have a project in mind you want to enhance, let’s get in touch. Also open for collaboration.
For updates and behind-the-scenes work:
Or send me an email to: eric@ericpoderoso.com
Wanna know a bit more?
My work spans three interconnected roles, here’s how I approach each of them and what they mean for your project.
Designer
As wide as it could feel, a Designer is essentially a problem-solver for a client’s needs, shaping the look, feel, and functionality of a solution by blending creativity with technical skill.
Digital Artist
Digital Artists use their experience to create photorealistic or stylized visuals using 2D or 3D softwares: CGI (Computer Generated Images) to send a message, evoque emotions and tell stories.
Art Director
An AD shapes the visual framework of a project, guiding its creative vision and ensuring every element stays cohesive with the concept, brand, and message from start to finish.
AI, an interdimensional helper
While generative AI could technically fit within the Digital Artist role, I’m still debating myself if “AI” can go next to “art”, maybe to “design”? Can those images be called art? Or since there’s a prompt (same as client request), it should be design?
I assume it might depend on how deep we go on the usage of it? In the same way not everything that is drawn with a pen is art, if we just write a prompt and publish an outcome, there’s no much special about it, but if we make it part of a wider process, used with purpose towards a concept of our intention, it might start becoming something to master, therefore artistry might start to emerge?
One thing I’m sure is that AI, in general, not only generative, is the ultimate interdimensional connector tool, helping to relate concepts that already exist in ways we maybe didn’t see before. And that’s exactly what design is, relating existing information to find new solutions.
So I’d say AI is the ultimate power-up for human creativity. However, we can already realise that still depends on the mind behind its use, how powerful or disruptive it can be. Therefore, that means it is still a tool, as for now, AI doesn’t do anything by itself and human intention still on the core of it.
In addition, because AI has simplified the process and changed the way we understand creation, a new standard has been set.
That means new skills and masteries are gonna be needed around these new tools to outstand and keep relevant, human creativity and direction is gonna be needed again. Exactly as before, just with a different game board.
So at the end, AI simply seems to be for me a wide new skillset that plays a transversal role across everything I do, enhancing creativity and streamlining workflows in many different ways.