AI?
Question is not yes or no, it's when, where and for what
In the era of “everything is possible”, the important is what we choose to do.

Product campaign & content generation systems
We developed a collection of image and video assets for a product campaign + a scalable generation system for product visualisation keeping consistency of products and people.

Storyboarding and animating
Quick storyboards can now be created just by describing what we want to visualize, and getting even better when using some reference images. While getting precise results still very difficult, it’s a powerful way to explore ideas, iterate, and reshape a project’s narrative with ease in a very early and quick turnaround phase if needed.
Seamless textures generator for CGI
ComfyUI generation setup for tileable texture maps (albedo, roughness, normals and displacement) up to 8k.
Being look development my favorite part of CGI, it’s no surprise I got very interested into creating textures with image generators. I experimented with this a couple of years ago for The Cavity project, and more recently, I’ve combined parts from different creator’s workflows to build a seamless texture generator in ComfyUI. I’m sharing it here for anyone who wants to try it out.
3D viewport 2 AI render
Did a couple of tests in ComfyUI with ControlNETs and masks using viewport render as base, nothing really interesting for now…
Moodboarding
2022 – Although still experimental and evolving, there are already very exciting ways to integrate a product seamlessly into any environment we choose, via prompting, image reference or both
Winning a design contest
Midjourney, matte-painting in Photoshop and a bit of comp FX earned me the win in LetitRoll design contest in 2023.